Emazantsi-mpuma e-Asia, ilizwe elizele ngamandla kunye namathuba,iibhayisekile zombane ekwabelwana ngazozinyuka ngokukhawuleza kwaye zibe ngumbono omhle kwizitrato zasedolophini. Ukususela kwizixeko eziphithizelayo ukuya kwiidolophana ezisemagqagaleni, ukusuka ehlotyeni ukuya kutsho ebusika obubandayo, iibhayisekile zombane ekwabelwana ngazo zithandwa ngokunzulu ngabemi ngenxa yokulungelwa kwazo, uqoqosho kunye nobuhlobo bemekobume.
Yintoni eqhuba uphuhliso oluvuthayo lweebhayisikile zombane ekwabelwana ngazo kwimarike yase-Asia-mpuma?
IMarike yaseMazantsi-mpuma yeAsia: Ulwandle oluBlue lweBhayisikile yoMbane ekwabelwana ngayo
I-Asia-mpuma ye-Asia, equka i-Indochinese Peninsula kunye ne-Malay Archipelago, iquka amazwe angama-11 anabemi abaninzi kunye nophuhliso olukhawulezayo lwezoqoqosho. Kwiminyaka yakutshanje, kunye nokukhawuleza kokufudukela kwabantu ezidolophini kunye nokusukela abantu iindlela zothutho ezifanelekileyo, iibhayisekile zombane ekwabelwana ngazo zingenise amathuba ophuhliso angazange abonwe ngaphambili kwimarike yase-Asia-mpuma.
1.Ubungakanani beMakethi kunye nokuKhula okuNgakho
Ngokutsho kwe-ASEANstats, ukususela ngo-2023, ubunini bezithuthuthu kuMzantsi-mpuma we-Asia bufikelele kwi-250 yezigidi zeeyunithi, kunye nereyithi yobunini bomntu ngamnye malunga neeyunithi ze-0.4. Ngaphakathi kolu rhwebo lukhulu lwesithuthuthu, isabelo sentengiso sombane esinamavili amabini sisesezantsi noko. NgokweDatha yesiThuthuthu, kwi-Q1 ka-2024, ukuthengiswa kwezithuthuthu zaseMzantsi-mpuma Asia kubalelwa malunga ne-24% yesabelo semarike yehlabathi, ibekwa kuphela emva kweIndiya. Oku kubonisa ukuba imakethi yaseMazantsi mpuma yeAsia yombane enamavili amabini isenakho ukukhula okukhulu.
Ngokwezibalo zeqela leBoston Consulting, ukusukela ngoMeyi ka-2022, imakethi yokushukuma encinci yehlabathi, elawulwa ngamavili amabini ombane, yafikelela phantse kwi-100 yeebhiliyoni zee-euro ngobukhulu, kunye nesantya esilindelekileyo sokukhula sonyaka esingaphezulu kwe-30% kule minyaka ilishumi izayo. Oku kuqinisekisa ngakumbi amandla amakhulu emarike yombane yaMazantsi-mpuma yeAsia.
2.Inkxaso yoMgaqo-nkqubo kunye neMfuno yeMarike
Oorhulumente baseMzantsi-mpuma Asia baye baqulunqa imigaqo-nkqubo yokukhuthaza ukuphuhliswa kweevili zombane zombane. Urhulumente wase-Indonesian, ukunciphisa ukuxhalaba kweoli kunye noxinzelelo lwemali, ukhuthaza ngamandla umgaqo-nkqubo othi "oyile ukuya kumbane", ukhuthaza abantu ukuba basebenzise amavili amabini ombane endaweni yezithuthuthu zemveli. I-Thailand, iiPhilippines, kunye namanye amazwe aye azisa uluhlu lwemigaqo-nkqubo yokuxhasa ukuphuhliswa kwezithuthi zamandla amatsha.
Ngokwemfuno yentengiso, i-Asia-mpuma ye-Asia ayinazo izibonelelo zezothutho zikawonke-wonke, inoxinaniso olukhulu lwabemi, kwaye ijongene nokuxinana kweetrafikhi ngenxa yeendawo eziphakamileyo zeentaba, ezikhokelela kumaxesha amade kakhulu okuhamba kubemi. Ukongezelela, imivuzo yabahlali ayikwazi ukuxhasa iindleko zeemoto, nto leyo eyenza ukuba izithuthuthu zibe yeyona ndlela iphambili yezothutho kuMzantsi-mpuma Asia. Iibhayisikile zombane ezabelwana ngazo, njengendlela yothutho efanelekileyo, yezoqoqosho, kunye neyokusingqongileyo, ihlangabezana ngokugqibeleleyo neemfuno zokuhamba zabemi.
Izifundo eziPhumeleleyo
KuMzantsi-mpuma Asiaimarike yebhayisekile yombane ekwabelwana ngayo, amatyala amabini aphumeleleyo agqamile: oBike noGogoro.
I-1.oBike: Umzekelo oMpumelelo weSiqalo soKwabelana ngeBhayisiki yaseSingapore
I-oBike, isiqalo sokwabelana ngebhayisekile yaseSingapore, inyuke ngokukhawuleza kwiminyaka embalwa edlulileyo kwaye ibe yenye yeenkampani eziphambili kwimakethi yebhayisekile yombane yombane eseMzantsi-mpuma Asia. Iimfihlo zempumelelo yayo ilele kule miba ilandelayo:
Izinto eziluncedo zalapha: i-oBike ixhasa ngokupheleleyo iingcambu zayo zaseSingapore, iqonda ngokunzulu iimfuno zemarike yasekhaya kunye nemikhwa yabasebenzisi. Umzekelo, yazisa iimodeli zebhayisekile zombane ezabelwana ngazo ezifanelekileyo kumhlaba wengingqi kunye neemeko zemozulu eSingapore, ibonelela ngeenkonzo ezifanelekileyo zokurenta ibhayisekile kunye nokubuyisela, kunye nokuphumelela inkoliseko yabasebenzisi.
Ukusebenza ngokufanelekileyo: I-oBike igxile ekuphuculeni ukusebenza kakuhle ngokusebenzisa uhlalutyo lwedatha enkulu kunye nobukrelekrele bokwenziwa ukuphumeza ukucwangciswa okukrelekrele kunye nolungelelwaniso olufanelekileyo lwezithuthi. Oku akuphuculi ukusetyenziswa kwesithuthi kuphela kodwa kunciphisa iindleko zokusebenza.
Ubuhlakani obuCwangcisiweyo: i-oBike isebenzisana ngokukhutheleyo noorhulumente basekhaya kunye namashishini ukukhuthaza ngokudibeneyo uphuhliso lwentengiso yebhayisekile yombane ekwabelwana ngayo. Umzekelo, yenza intsebenziswano yobuchule kunye ne-KTMB Metro yaseMalaysia ukuphumeza uqhagamshelwano olungenamthungo phakathi kweebhayisekile zombane ekwabelwana ngazo kunye nenkqubo kaloliwe ohamba ngaphantsi komhlaba; iphinde yasebenzisana namashishini asekuhlaleni eThailand ukukhuthazaiiprojekthi zeebhayisekile zombane ekwabelwana ngazo. I-oBike ibambe malunga ne-70% yesabelo semarike yebhayisikile ekwabelwana ngayo e-Indonesia.
2.Gogoro: Ubeko lwaseMazantsi mpuma eAsia lweSigebenga saseTaiwan esiTshintsha ibhetri
UGogoro, isigebenga saseTaiwan esitshintsha ibhetri, ukwaphawuleka ngokuma kwayo kwimakethi eseMazantsi mpuma eAsia. Impumelelo yayo ibonakala kule miba ilandelayo:
Utshintsho lwetekhnoloji: UGogoro ubalasele kwimakethi eseMazantsi mpuma eAsia ngobuchwephesha obuphambili bokutshintsha ibhetri. Izikhululo zayo zokutshintsha ibhetri zinokugqiba ukutshintshwa kwebhetri ngexesha elifutshane, ukuphucula kakhulu ukusebenza kakuhle kweebhayisikile zombane zombane ekwabelwana ngazo.
Win-Win Cooperation: UGogoro usebenzisana ngokukhutheleyo neGojet yaseIndonesia ukukhuthaza ngokudibeneyo uphuhliso lwelizwe.imarike yebhayisekile yombane ekwabelwana ngayo. Ngentsebenziswano, omabini amaqela aphumelele ukwabelana ngezibonelelo kunye neenzuzo ezihambelanayo, ukuhlola ngokudibeneyo imarike ye-Asia-mpuma ye-Asia.
Inkxaso yoMgaqo-nkqubo: Uphuhliso lukaGogoro kwimarike yase-Indonesia lufumene inkxaso enamandla kurhulumente wasekhaya. Urhulumente wase-Indonesia ukhuthaza uphuhliso lwezithuthuthu zombane kunye nezikhululo zokutshintsha iibhetri, ukubonelela ngesiqinisekiso esiqinileyo sokuma kweGogoro kwimarike yase-Indonesia.
Iimfihlo zeMpumelelo kwiMarike yaseMzantsi-mpuma yeAsia
Ngokuhlalutya la matyala aphumeleleyo, akukho nzima ukufumana iimfihlo zempumelelo yeebhayisikile zombane ekwabelwana ngazo kwimarike yase-Asia-mpuma:
1.Ukuqonda okuNzulu kweMfuno yeMarike
Ngaphambi kokungena kwimarike yaseMzantsi-mpuma Asia,iinkampani zeebhayisekile zombane ekwabelwana ngazoidinga ukuqonda nzulu imfuno yemarike yendawo kunye nemikhwa yabasebenzisi. Kuphela kukuqonda ngokupheleleyo iimfuno zemarike apho iinkampani zinokuthi ziqalise iimveliso kunye neenkonzo ezihlangabezana neemfuno zabasebenzisi, ngaloo ndlela zizuze impumelelo yazo.
2.Ukuphucula ukusebenza kakuhle
Iinkampani ekwabelwana ngazo ngeebhayisekile zombane kufuneka zigxininise ekuphuculeni ukusebenza kakuhle ngokusebenzisa uhlalutyo lwedatha enkulu kunye nobukrelekrele bokwenziwa ukuphumeza ukucwangciswa okukrelekrele kunye nokulungelelaniswa kwezithuthi. Oku akuphuculi ukusetyenziswa kwesithuthi kuphela kodwa kunciphisa iindleko zokusebenza.
3.Ukomeleza iNtsebenziswano yobuChule
Iinkampani ekwabelwana ngazo ngeebhayisekile zombane kufuneka zisebenzisane ngokukhutheleyo noorhulumente basekhaya kunye namashishini ukukhuthaza ngokudibeneyo uphuhliso lwentengiso yebhayisekile yombane ekwabelwana ngayo. Ngentsebenziswano, omabini amaqela angakwazi ukuphumeza ukwabelana ngezibonelelo kunye neenzuzo ezihambelanayo, ukuhlola ngokudibeneyo imarike.
4.Ukusungula iTekhnoloji kunye neeMveliso
Iinkampani ekwabelwana ngazo ngeebhayisekile zombane kufuneka ziqhubeke zivelisa itekhnoloji kunye neemveliso ukuhlangabezana nemarike eguqukayo kunye nokuphucula iimfuno zabasebenzisi. Umzekelo, ukuphuhlisa ubugcisa bebhetri obusebenzayo ngakumbi, obukhuselekileyo, kunye nobume bendalo; ukwazisa iimodeli ezininzi kunye neentlobo zeebhayisikile zombane ezisebenzayo ekwabelwana ngazo, njl.
Amathemba ophuhliso lweebhayisekile zombane ekwabelwana ngazo kwimarike yase-Asia-mpuma zibanzi. Ngokukhawuleza kokufudukela ezidolophini kunye nokunyuka kwabantu abafuna iindlela zothutho ezifanelekileyo, iibhayisekile zombane ekwabelwana ngazo ziya kuba yeyona ndlela ithandwayo yothutho kubemi abaninzi.
Ubungakanani bemarike buya kuqhubeka ukwanda. Ngenkxaso eyandayo yoorhulumente base-Southeast Asia yezithuthi zamandla amatsha kunye nokwanda kwabantu abafuna iindlela zothutho ezifanelekileyo, ubungakanani bemakethi ekwabelwana ngayo yeebhayisekile zombane kuMzantsi-mpuma weAsia buza kuqhubeka ukwanda. Kulindeleke ukuba kwiminyaka embalwa ezayo, i-Asia-mpuma ye-Asia ekwabelwana ngayo ibhayisekile yombane iya kugcina ukukhula okuphezulu.
Ukuveliswa kwezinto ezintsha kwezobuchwepheshe kuya kuqhubeka nokukhawuleza. Ngenkqubela phambili eqhubekayo yethekhinoloji kunye nophuculo oluqhubekayo lwezakhono zokuqamba izinto ezintsha, ukusungulwa kwethekhinoloji yeebhayisikile zombane ekwabelwana ngazo nazo ziya kukhawulezisa. Umzekelo, ukuphumelela kuya kwenziwa ekwandiseni uluhlu lwebhetri, ukukhawulezisa isantya sokutshaja, kunye nokuphucula ukhuseleko lwesithuthi.
Iindlela zentsebenziswano ziya kuba zintlobo ngeentlobo. Iindlela zentsebenziswano phakathi kweenkampani zebhayisikile zombane ezabelwana ngazo ziya kuba zintlobo ngeentlobo. Ngaphandle kokusebenzisana noorhulumente basekhaya kunye namashishini, baya kusebenzisana namaziko ophando lwezenzululwazi kunye neeyunivesithi ukukhuthaza ngokudibeneyo ukusungula kunye nophuhlisoekwabelwana ngayo ngeteknoloji ibhayisekile yombane.
Uphuhliso oluvuthayo lweebhayisikili zombane ezikwabelwana ngazo kwimarike ye-Asia-mpuma ye-Asia ayikho ngengozi kodwa iqhutywe ngokukhululeka kwabo, uqoqosho, kunye nokusingqongileyo, kunye nenkxaso yomgaqo-nkqubo kunye nemfuno yemarike evela koorhulumente baseMzantsi-mpuma Asia.
Kwangaxeshanye, ukukhawuleziswa kobuchule obutsha kunye nokwahlukahlukana kweendlela zentsebenziswano kuya kufaka kwakhona amandla amatsha kuphuhliso lweebhayisekile zombane ekwabelwana ngazo kwimarike yase-Asia-mpuma.
Kubaiinkampani zeebhayisekile zombane ekwabelwana ngazo, Imarike ye-Asia-mpuma ye-Asia ngokungathandabuzekiyo i-blue ocean egcwele amathuba. Iinkampani kufuneka zisebenzise amathuba emarike, ngokuqhubekayo zivelisa ubuchwepheshe kunye neemveliso, ziphucule ukusebenza kakuhle kunye nomgangatho wenkonzo ukuhlangabezana nemarike eguqukayo kunye nokuphucula iimfuno zabasebenzisi. Kufuneka basebenzisane ngokukhutheleyo noorhulumente basekhaya kunye namashishini ukukhuthaza ngokudibeneyo uphuhliso lwentengiso yebhayisikile yombane ekwabelwana ngayo kunye nokuzuza iziphumo zokuphumelela.
Iinkampani kufuneka kwakhona zinikele ingqalelo kwimigaqo yomgaqo-nkqubo kunye notshintsho lwemo yemarike kumazwe asezantsi-mpuma ye-Asia ukulungelelanisa izicwangciso zemarike kunye nezikhokelo zophuhliso ngexesha elifanelekileyo. Kufuneka baqulunqe izicwangciso-qhinga zentengiso ezahluka-hlukeneyo ezisekelwe kwimigaqo yomgaqo-nkqubo kunye nommandla weemarike zamazwe ahlukeneyo; ukomeleza unxibelelwano nentsebenziswano noorhulumente basekhaya kunye namashishini, njl.
Ixesha lokuposa: Dec-25-2024
